About Us

Smart River Shore is a small studio in Minato City, Tokyo, that makes plain, comfortable underwear for women. Our starting question was a simple one: why is it hard to find basics that stay soft, quiet and easy to wear all day?

We keep the range small and the designs simple, with soft cotton and modal fabrics, flat seams and no logos on show. Details of each piece are on the home page. For anything else, our contact details are at the bottom of this page.